Showing posts with label impulse. Show all posts
Showing posts with label impulse. Show all posts

Friday, 15 May 2015

Practice the Art of Upsell and Impulse Buys By Mario Villegas Seattle

Mario Villegas Seattle - Train your staff in the art of up selling. Program items and times for upselling; for example, Instead of asking what customers want, offer suggestions and frame them as personal recommendations: "I sampled the new mango mojito last night, and it's my new favorite cocktail." Another tactic is to frame a beverage as a unique, temporary opportunity: "We use in-season fruit in our sangria. This week we have locally grown apples." Lastly, offer top shelf options when customers request a cocktail. When they order vodka, ask "Do you have a preference? We have Grey Goose."


Mario Villegas Seattle